08.08.11 Entertainment Industry Launches Bob Marley Campaign to Support Save Children's East Africa Appeal...


Entertainment Industry Launches Bob Marley Campaign to Support Save Children's East Africa Appeal...

Today sees the launch of a ground-breaking social media campaign, 'I'm Gonna Be Your Friend' supported by many of the world's most famous names in entertainment and their fans. A global audience over 700 million Facebook and Twitter fans will be able to view a short film of the crisis in East Africa created by award-winning director Kevin MacDonald from footage of East Africa. The film is set to the 1973 Bob Marley & The Wailers song 'High Tide or Low Tide' and will reach over a billion people...

The campaign was developed to support Save the Children's appeal to raise funds for the devastating food crisis affecting millions of children and their families across East Africa.

It brings together the combined resources of Universal Music Group, Yahoo!, Facebook, AOL, MSN, YouTube, Twitter and others to give a potential global online reach in excess of a billion people. Many of these partners are showing the film and providing global editorial coverage, which will accompany the release of the downloadable track on the day of the launch.

From today, many icons, celebrities and artists across the world including Eminem, Lady Gaga, Jay Z, David Beckham, U2, Beyonce, The Rolling Stones, Muhammad Ali, Jennifer Lopez, Muse, Coldplay, Elton John, Lewis Hamilton, Britney Spears, Bruno Mars, Robert Plant, Kanye West, Madonna, Cristiano Ronaldo, Justin Bieber, Brian May, Sting, Rihanna and many others are launching the campaign via their huge networks of friends and fans on Facebook and Twitter (#beafriend).

With over 150 global stars already signed up and more joining by the hour, the combined total of their fans and followers on the social networks is over 700 hundred million people. This huge number will not only help raise awareness of the scale of the crisis but also vital funds for those suffering in the region.

The food crisis in Somalia and across East Africa is the worst in decades. 10 million people are affected ­ many have no food, no water and have lost all their livestock. One million children in Somalia alone face starvation if help is not delivered now. Save the Children and other aid agencies have launched a huge emergency response across the region and are on the ground delivering life-saving aid.

Helping raise funds for food, water and medicine for those in East Africa, the song and film can be downloaded through ITunes, from www.imgonnabeyourfriend.org or via Bob Marley's Facebook page www.facebook.com/bobmarley, for 99p / $1.29. The Facebook page will also feature click-through links for direct donations to Save the Children's East Africa appeal.

The single, 'High Tide or Low Tide' was specially chosen by the Marley family for the resonance of the single's lyrics, ''I'm Gonna Be Your Friend'', which form the title of the campaign and a message to be shared by friends across their social networks.

Rita Marley said, ''Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives.''

Justin Forsyth, CEO of Save the Children said, ''Save the Children, along with other aid agencies, are already supporting families with food, water and medicines. But the crisis is getting worse by the day and millions of children are facing starvation. We can stop this happening. But we need to act now. Every day counts. Please help us by downloading this powerful single and let's stop this catastrophe getting any worse.''
(1) Reviews and Comments
Agus - 08.28.11
Foods
Foods is Human based to live! Foods is for everybody!
Sting will perform at the Altos de Chavón Amphitheater in La Romana, Dominican Republic on Sunday, September 4th, 2011. For this show, Sting will be accompanied by a 4-piece band featuring his longtime guitarist Dominic Miller, keyboardist David Sancious, drummer Vinnie Colaiuta and vocalist Jo Lawry. Fan Club sales for La Romana begin at 10AM (local time) on Thursday, August 4th. As tickets will simultaneously go on sale to the public, a number of tickets have been reserved exclusively for fan club members...

[2] Comments
July is the usual time most British folk escape the rain of our homeland for the more summery climates of our European neighbours. Well, since I joined this leg of the tour in Mannheim the rain has been following me! Normally this isn't a problem; tonight I'm in a beautiful Roman Amphitheatre in Lyon, open to the elements. Sting had a quizzical expression and meaning on his face singing out "it's a big enough umbrella..." lyric, on 'Every Little Thing She Does Is Magic' tonight's opener (and not 'Faith' as earlier in the tour) that I wondered whether he had been caught in the torrential downpour we had experienced walking to the venue?

[8] Comments
The fans had been expecting him since 2006, when he last performed in the antic theatre. For his big return to Fourvière (Lyon, France) last Thursday for his big 'Symphonicity' concert, the English singer performed during over 2 hours a wonderfully reorchestrated show of his hits from his solo career as well as from the Police era in front of won over crowd of 4,500 people. All kept their fingers crossed. On the Facebook page of the Nuits de Fourvière(2), messages poured in all day: would the concert take place despite the forecasted rain? It had already played a bad joke on the singer in 2006, pouring continuously during the whole show...
The wild years are over, and passion too comes across a little more composed. Here is Sting in the "Olympiahalle" in front of 9,500 fans, singing "Roxanne", and what sounded boldly snotty in the Seventies, sharpened by pithy reggae riffs, is now a soft tango – the adoration of a prostitute as a ballad. Sting's voice caresses, the strings exude warmth, and you imagine "Roxanne" as a harlot with soft round shapes, the red light a romantic promise...
Mannheim. In the end, you can't help being absolutely fascinated. moreover time, you fall deeper and deeper into a state of enchantment - even if it had been a bit of a dogged beginning two hours earlier and the high spirits took their time to arrive. However, it appears that Sting had planned his concert with band and orchestra deliberately so. Finally, with the first beats of 'Every Breath You Take', there is no more holding back: It seems as if nearly all 7,000 visitors jump up as one man and rush towards the stage. With the charismatic 'Desert Rose' as the first encore, the entire SAP Arena becomes one rocking dance floor - and the audience shows that it can get excited after all...