Sting involved in campaign launched to breathe new life into Newcastle...
A campaign hoped to breathe new life into Newcastle and its businesses was launched yesterday with the backing of entrepreneurs, shop owners and even a rock star.
Wallsend-born pop legend Sting appears in one of a series of four television adverts, alongside shoppers, businesses, artists and families, as part of a bid to sell the attractions of the region's capital to a wider public.
The Get Into Newcastle campaign is hoped to change the city's image from a hard-drinking, party town into a cosmopolitan centre with cultural, commercial and family attractions.
It has been organised by the city centre Business Improvement District (BID) management company Newcastle NE1 which is paid for by Newcastle businesses on an annual stipend.
The ads will start to appear in newspapers and magazines, as well as radio and television, trains and buses from the end of this month.
Sting’s Broadway musical, with a Tony nominated score, opened last night for nine performances in a triumphant return, its first since 2015. It’s not an opera, but it’s staged like one, with a brea...
Sting’s music is known around the world. Over the course of his career, he has sold more than 100 million records, first as the frontman, principal songwriter and bassist for The Police, and later ...
