The Buyer Exclusive interview: Sting and Trudie on wine, business and song...

Sting and Trudie Styler bought the Tenuta Il Palagio estate 27 years ago and since then have built themselves an impressive 10-strong range of wines, many of which play on the names of Sting’s musical repertoire. But by doing that do they run the risk of not being taken seriously as fine wines? Also, how does the estate operate and what’s their actual involvement? And, when Bono pops round for a bowl of pasta what comes out of the wine cellar? Peter Dean asked the couple all this and more before Sting headed out on the European leg of his latest 3.0 tour. As for the Tenuta Il Palagio wines, they start selling in the UK under a new deal with ZONIN1821, a wine business that is a near neighbour to them in Tuscany and will help the wines reach a wider audience in the UK, particularly in restaurants. Dean also reviews the latest releases.

With a career that has spanned so many different fields it was tempting to ask Sting and Trudie a bundle more questions that accurately reflects the different fields they influence. I decided then to split them into three areas: their Tuscan estate Il Palagio and the wines they make there; how these wines are influenced by Sting as an artist; and why they have got into bed with wine company ZONIN1821?

Read the full interview here...